Summer and a best friend from high school getting married. Like lemonade in August, this calls for a roll of b&w film and the old Canon A35f.
At a time when his friends were working at ice cream shops, feeding horses, or mowing lawns, Steven Markowski rewired the dashboard of a 365 GTC/4 or rebuild the transaxle on an ’84 512 BB. Steven, the son of Peter, grew up on a farm of sorts, but the horses were the prancing ones on the hoods of Ferraris restored by RPM.
Kick Assets redesigned the site for Restoration & Performance Motorcars in Fall of 2009 and has updated the Wordpress site since with FaceBook integration, LIKE buttons, Google Analytics, and automated Twitter posting.
Another wedding shot on 35mm black and white film. Nothing captures the happiness of a wedding like black and white film. And the film grain, which is hard to see here, conveys the warmth.
Modern wedding shot with vintage equipment. These are some of my favorite shots from any event.
We provided team management and media support for Restoration & Performance Motorcars during the acclaimed reappearance of Ferrari 0086, a 212 Export model wearing a Fontana spider body at the historic Mille Miglia in May, 2010. The 1951 Ferrari had burned at the event 59 years earlier, and having been restored since by Restoration & Performance Motorcars, the famous race car once again ran the roads of Italy.
Fuse Marketing hired Kick Assets to shoot the Amp Energy Drink sponsored party at the 2010 US Open. Amp is a sub-brand of Pepsi’s Mountain Dew brand and sponsor of Burton’s US Open of Snowboarding.
Shooters Greg Comollo and Bill Lockwood captured the energy of the party, including Amp sponsored athletes, Burton execs, and industry notables. Pictures were uploaded to the Fuse communications team where they went out to editors throughout the snowboard scene.
Kick Assets’ Bill Lockwood was chosen as one of Ford Motor Company’s 100 “Fiesta Agents” in the spring of 2009. The Fiesta Movement program is responsible for more than 4.3 million video views on YouTube – over 540,000 photo views on Flickr — and over 3 million impressions on Twitter; not to mention 50,000 consumers volunteering to receive updates on the Fiesta’s U.S. release.
Bill Lockwood bought Ford and the Fiesta credibility in a market where Ford and other domestic auto manufacturers didn’t belong. Through accessing the core enthusiasts, team members, and other taste makers, Blockwood organically planted the seed for what Ford would ultimately grow into a massive marketing campaign using Subaru’s former YouTube star Ken Block, and a host of X Games drivers in Ford sponsored Fiestas.
Matthew Johnson is a top competitor and critical personality in the Rally America National Championship and at the ESPN X Games. Kick Assets and Bill Lockwood have provided Matthew with photo assets, communications, and brand strategy since 2008.
Matthew was awarded Ford Racing’s Sportsman of the Week after winning the second stop of the RallyCar European-style Rallycross in NJ in Fall of 2010. He went on to solidify a deal with The Nitro Circus for 2011. Nitro Circus is Travis Pastrana’s video-savvy band of merry stunters that will generate over 30 million impressions in 2011.
Codemasters used Bill Lockwood’s photo assets to create recognizable scenes in their Dirt 2 video game starring Ken Block, the multi medal-winning Subaru Rally Team USA driver and co-founder of DC Shoes. Block was signed as one of the key motorsport athletes featured in the game. Block is at the forefront of a new breed of pro drivers, competing as Subaru Rally Team USA Driver #43 in the Rally America National Championship and the world-famous X Games. He has also gained notoriety for his mind-blowing stunts in his Subaru WRX STI. For DiRT 2, Block is working with the development team at Codemasters Studios as technical consultant, lending his wealth of knowledge to the game and advising on car handling.
stuffieatfrom711.com was a project started by a friend at RISD. A departure from a classic food review site, SIEF711 reviewed foods not normally worthy of qualitative assessment. Despite the utter convenience of eating at and writing about 7-Eleven, posting stopped once quantitive inquiry was performed on our own proportions.
An excerpt: I selected a Spicy Big Bite hot dog and a Bud Light & Clamato flavored “Chelada.” Added to the hot dog were sauerkraut, yellow mustard, pickle relish, and a dab of salsa, while the Chelada comes standard “with Salt and Lime. The Perfect Combination” …says it right on the can.
The hot dog was eaten first, and 7-Eleven’s “spicy” flavor is now becoming familiar. It’s an ever-present hotness that gets the job done with all of the impersonality of a glory hole.
In January of 2008, ESPN launched sport-specific blogs on their action sports site, EXPN.com. Bill Lockwood’s ESPN Rally Blog was born. Bill’s credibility in the rally community and knack for blending the tech of rally with the deck of action sports provided ESPN and its readers with unrestricted access to the drivers, fans, and action from Canada to Mexico.
In 2009 EXPN.com rebranded ESPN Action Sports, and the rally blog received a new look. With rally photography from blockwood becoming industry standard and the rally blog larger than life, American rally fans looked to Lockwood to keep them up to date with candid interviews and windows into the lives of the athletes.
We got tapped by Mitsubishi to provide daily photo and video assets to BBDO to support the launch of the Mitsubishi RalliArt in Canada as well as promotion of the Lancer Evolution X. With high profile rally racing driver and X Games competitor Andrew Comrie-Picard driving, and ESPN commentator and host Jen Horsey navigating, Kick Assets had a tough team to keep up with.
Targa Newfoundland is an event that travels 3000 kilometers in 6 days, with 2000 of that racing. Kick Assets dispatched the team of Blockwood & Haulenbeek to stay one step ahead of the action by day and post assets to YouTube and Flickr by night.